Answer: Not sure yet.
When you can’t sleep, do you grab your phone and idly peruse Facebook or Instagram, fretting all the while about half-remembered reports about how your phone’s demonic blue light is going to rewire your frazzled eyes and brain, short-circuiting a million years of human development until you’ll never properly sleep again and will be condemned to some kind of zombie half life, treading a hellish torture wheel that bombards you constantly with Candy Crush requests? All underpinned by the grinding realisation that 80% of people don’t know the difference between ‘your’ and ‘you’re’ and none of them care?
I do.
So I’m scrolling through my news feed, reading good people’s ardent affirmations about utter tosh, peppered with pressure groups valiantly trying to hold back what seems like a crushing tidal wave of religious persecution, topped off with a good sprinkling of wholly inaccurate alarmist hokum about coughing when you’re having a heart attack, entering your pin number backwards next time you’re attacked at a cashpoint and AIDS-injected oranges.
I don’t think it’s the blue light that’s making me sleepless.
Suddenly, in the search for a better solution, it strikes me that we already have all the tools to create a revolution.
In the past, the heady brew of power was only created by mixing wealth with influence. Business, politics, the media were all controlled by an elite who jealously guarded their position.
Today, you just need to be wealthy enough to get yourself online at the local library and influence is only a hashtag away.
But we’ve been brainwashed us so successfully for so long. Handed the tools of change, we don’t know what to do with them. We know our place and our place is apparently using the most powerful communication platform ever created to troll female celebrities and share pictures of our dinner.
The internet is a vast, terrifying engine of communication – and it’s literally at our fingertips. Only trouble is, we’ve clogged it up with so much snake oil, race hate and discussion of Kim Kardashian’s arse that we can’t see the opportunity.
A general election is weeks away – and we feel more disenfranchised than we have in living memory. Even on a local level, we’re frustrated. We don’t trust politicians, we don’t trust newspapers, we don’t trust the BBC, we don’t trust businesses, we don’t trust doctors.
On my Facebook feed, I’ve just read: ‘Everyone wants this to change but no-one is prepared to do anything about it.’
Elsewhere, I read an encouragement for people to vote, followed by the proviso ‘But we’re kidding ourselves if we believe we’re voting for humanity or democracy. They left politics a long time ago.’
We’ve created a society in which the boss of Next can file a £782 million profit and, in the same breath, decry the living wage because he claims his staff don’t need it. What’s more, we all keep flocking to this unimaginative, exploitative shop – and all the others like it – and buying this crap.
I want to live in a culture that’s about sharing, listening and learning. I want a culture that is generous and fair. I don’t want a culture that worships the shareholder at the expense of the worker.
Working in marketing, I hear a lot about how mainstream advertising is widely ignored these days. Nowadays, the power lies in peer to peer recommendation.
In practice, that means we’re bombarded with messages, arguments, persuasion. I don’t know who’s got an agenda and who hasn’t. As individuals, we’re so overwhelmed that we’re crippled.
If we’re suddenly, for the first time, holding all the power, what are we going to do with it? Yes, I’m talking about the big issues – but I’m also talking about the day to day questions. I want to feed my kids good food, support local growers and traders – and protect the environment. I want to know where to buy the best present for my mum, how to find a plumber I can trust and whether I need a doctor or a nutritionist. I want to know what will clean my face, my clothes and my loo without ripping me off and pouring a ton of chemicals into the sea. I want to know how to get my depressed friend the benefits she needs – and which (if any) supplements might help.
I want to share our experiences. I want to change our goal in life to be generous, sharing – and to make people smile. I want the Top Answer to all the questions. I’m working on it but I can’t do it alone. Who’s in?